HUG the People
We hold homes, cities, and people and take off with a new vision.

Building a world of abundance by adding value to people’s lives with better housing and cities is the future that HUG envisions.
We will strive to become a leader in housing and urban finance with the confidence and love of people.
We will embrace the needs of all Koreans by constantly changing and growing to bring new hope to your space of life.

  • MISSON

    Contribute to raising quality of people’s lives with providing financial support for housing welfare improvement and urban
                  regeneration revitalization
  • VISION

    “Have the people reassured with the place they live and make their lives happy” HUB of Finance, HUG the People

Core Values

Happy people(Humanism):We help people achieve happiness with our people-focused products and service.Win-win through Empathy(Understanding):We share the value of co-prosperity by approaching customers with empathy.Sustainable Growth(Growth):We seek to change and grow constantly as a leader in housing and urban finance. Happy people(Humanism):We help people achieve happiness with our people-focused products and service.Win-win through Empathy(Understanding):We share the value of co-prosperity by approaching customers with empathy.Sustainable Growth(Growth):We seek to change and grow constantly as a leader in housing and urban finance.

Management Policy

  • Creative innovation management

    Secure competitiveness to become the leader of housing & urban finance by building flexible and creative organization culture and securing the foundation for sustainable growth as well as promoting sustainable and innovative growth
  • Social value management

    Play the role as a public organization worthy of the name and reputation as a public corporation by providing support for policies to vitalize social economy such as increasing financial support for public purpose, creating jobs, etc., and create social values
  • Fair and transparent management

    Realize the public organization trusted by the people through the fair management including caring the disadvantaged, anti-corruption, etc. and transparent management with the people via data opening, people’s participation, etc.

Management Strategy

Public Guarantees:that build confidence,NHUF:that creates value,Management System:that puts people firstPublic Guarantees:that build confidence,NHUF:that creates value,Management System:that puts people first